Online and mobile shopping records on track to be broken for the 2013 Thanksgiving period

It was an exciting shopping weekend in the USA. Half of all Americans shopped either online or off.

According to a press release from the National Retail Federation, 141 million unique shoppers went to stores over the weekend, 2 million more than last year, for a total of $57.4 billion in sales. The average spend was $407.02 from Thursday through Sunday, down from $423.55 last year. Overall, the Federation expects sales to total $602 billion for the shopping season, slightly higher than 2012, but below the growth rates seen before the 2008 recession. Additionally, this year’s Black Friday in-store total is slightly down from last year, but is attributed to Thursday sales where a number of retailers opened as early as 5 pm.

However the online total for Black Friday, which broke the $1 billion mark for the first time last year, also exceeded the 2012 figure. Over the course of the long weekend 60 million shopped online, spending  40% of their shopping budget.  Black Friday is becoming Black Thanksgiving weekend.  Plus Cyber Monday will likely break last year’s record of nearly $1.5 billion in sales and a record number of mobile devices used for transactions.

Read the rest of the blog post here.